Throughout its 26 years of existence, Prati-Donaduzzi has continuously evolved. Photo: Prati-Donaduzzi.
The pandemic caused by Coronavirus (Covid-19) further emphasized the importance of doctors to society. Heroes of real life, these professionals do their best every day, often exercising long working hours and, especially nowadays, are at the forefront in fighting the virus that has already killed more than 152 thousand people in Brazil.
“We know that doctors are essential professionals in our society. It is through their hands that we often have the signification or the resignification of life”, says Edilson Bianqui, Director of Medical Prescription at Prati-Donaduzzi.
In Brazil, according to a survey carried out by the Federal Council of Medicine (CFM) in partnership with the University of São Paulo (USP), there are more than 500 thousand doctors with active registration in the regional councils. For Bianqui, both in the fight against Covid-19 and in other challenging clinical situations, the attitude of these professionals is commendable. He points out that Prati-Donaduzzi has something in common with doctors: the commitment to the health of the population.
“Those who have this responsibility cannot stop and that is why Doctor's Day is so important. The date represents, in a simple way, the gratitude of each patient or family member that was positively impacted by these professionals. It is a way of honoring those who dedicate themselves to others, as well as encouraging moments of reflection on the valorization of those who promote the evolution for life”.
Valuing the doctor
Throughout its 26 years of existence, Prati-Donaduzzi has continuously evolved. Because it is genuinely concerned with the entire chain of the Pharmaceutical sector, and with a focus on helping to promote the health and quality of life of millions of Brazilians, the pharmaceutical industry in Paraná takes seriously the responsibility of providing technical and scientific information to the medical profession.
“Our partnership with the medical profession is precisely with continuing education actions. We bring scientific content, as well as providing opportunities for diversified information of interest to professionals, all to assist in the noble mission of bringing health and well-being to society ”, says the Director of Medical Prescription at Prati-Donaduzzi.
Weekly, the industry holds a series of continuing education meetings for doctors. The meetings are mediated by the manager of Innovation and Clinical Research at Prati-Donaduzzi, Liberato Brum Júnior, who addresses Brazilian regulatory aspects and technical and scientific information on the first and only national product of Cannabidiol.
PRATI-DONADUZZI
Prati-Donaduzzi, a Brazilian pharmaceutical industry, is specialized and a benchmark in the development and production of generic drugs. Headquartered in Toledo, Western Paraná, it produces approximately 12 billion therapeutic doses per year and generates more than 4,600 employments. The industry has one of the largest generic drug portfolios in Brazil and since 2019 it has been working in the area of Medical Prescriptions.
*IQVIA MAT AGO/2020 PMB + NRC Doses Terapêuticas
