Created in 2010, the Learn More program provides Prati-Donaduzzi clients from all around the country a once-in-a-lifetime experience, which includes a visit to one of the Seven Wonders of the World, Iguaçu Falls. The tour of the factory provides a unique opportunity to see up-close all the technology, integrity, and quality employed in each process of medication manufacture. It allows visitors a chance to further their knowledge about history, projects, and the pharmaceutical industry. The results reflect a trustworthy relationship between the brand and the customers, strengthening their bond.
Opening doors to universities is a way of approaching the academic environment to the corporate day-to-day. Through visits, students can learn about Prati-Donaduzzi’s entrepreneurial history, as well as the processes and physical structure of the company which produces the most generic medications in Brazil.
This tour is geared towards bringing the families of collaborators closer to the company. In this opportunity, visitors get to know the production process of medications in a high-performance facility, along with the warehouse where we store our raw materials. The goal of the tour is to increase trust and recognition of the brand, as well as in our organizational climate.