^{Sales force will perform customer service. Photo: Disclosure}

Prati-Donaduzzi, a pharmaceutical industry based in Paraná, will participate for the eighth time in the 14th edition of the Associated Pharmacies Business Fair. The event takes place from Thursday (17) to Saturday (19) at Serra Park, Gramado Convention Center in Rio Grande do Sul.

The company will bring to the event a marketing and sales team, which will be in an exclusive stand to welcome customers and present the product portfolio.

During the three days, the Associates Fair intends to move about $ 37 million in revenue. In order to reach the goal, 58 exhibitors will participate, among them the main names of the national and multinational pharmaceutical industry, as well as drug distributors, perfumery and the pharmacy services segment.

The first two days of the event (17 and 18) are reserved exclusively for negotiations. To close the activities, there will be debates, workshops and lectures, highlighting the one to be given by the philosopher, Clóvis Barros Filho.

According to Prati-Donaduzzi sales manager in Rio Grande do Sul, Carlos Turri, the event is a moment to be close to the customers, in addition to presenting the news of the portfolio. “During the fair, our sales force will strengthen customer relationships, making our brand stand out and we will take advantage of doing business.”

20 years

The 20th anniversary of the Associates Fair will be the theme of the event. The chain has 884 stores in 287 cities of Rio Grande do Sul and Mato Grosso do Sul. The chain that was born from the union of small business owners is currently the largest associate chain in the country. As in previous years, it will launch a branded product. This year, Revitart Sensações, a cosmetics line focused on hydration and body skin care, will be launched.