^{Supervisor Maria Rita Pozzebon received one of the Awards from Sindusfarma CEO Nelson Mussolini. Photo: Press Advisory - Sindusfarma}

Prati-Donaduzzi Pharmaceutical Industry was awarded with two trophies at the 9th edition of Boomerang Award, sponsored by the Pharmaceutical Industry Union, Sindusfarma. The ceremony took place at the headquarters of the Attorney Association of the State of São Paulo (APESP), on Thursday (19).

It is the first time Prati-Donaduzzi has won the award that recognizes projects in four modalities, of which two were highlighted. It identifies the best people management projects in order to recognize and honor the pharmaceutical industries.

Each modality recognized pharmaceutical industries in five categories: innovation and creativity, methodology, investment x result, impact on the target public and impact on organizations' results.

In the corporate training & development category, Prati-Donaduzzi registered the Safe Pregnancy Program, which has been in operation for 14 years, has already attended more than 2,000 women. In the activities of the program, guidelines are given to female employees, wives and daughters of employees in order to provide knowledge for the moment they are going through. The highlight was in the categories investment x result and impact on the target public. 

In the second category, quality in the inclusion of people with disabilities, Pratincluir Program was registered, which offers people with disabilities (PCDs) the possibility of entering the job market and growing professionally. The main objective, in addition to meeting quotas, is to develop, empower and retain these people. In this category, Prati-Donaduzzi had even greater prominence. It was awarded in all categories.

^{Boomerang Award is also a way of recognizing professionals working directly to create solution tools to attract, develop and retain people in companies. Photo: Press Advisory - Sindusfarma}

Human capital

Maria Rita Pozzebon, Social Responsibility Supervisor, represented Prati-Donaduzzi. For her, recognition is the result of a work focused on people development. “This achievement reveals how much the company cares about its human capital. It is also a stimulus to continue with our projects. I thank everyone for the dedication to making this happen. It is our achievement”, she says.

Boomerang Award is also a way of recognizing professionals working directly to create solution tools to attract, develop and retain people in companies. National or multinational pharmaceutical companies associated with Sindusfarma participated.

Prati-Donaduzzi's participation process began in April when the project information was submitted to the award. In June, Maria Rita went to São Paulo to present the projects to an examining board. Now, in September the announcement of the winners came out.