Friday, 20 September 2019 16:11

Hood exchange: watch the video case of the action promoted at Stock Car

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The Velopark round was chosen for the action due to its proximity to the National Organ Donation Day, celebrated on September 27. Photo: José Mário Dias

Two cars from rival teams, two brands from different segments and two opponents together in the proposal to convey a message of life valuation.

The “Transplanted Cars” action, which was created by Capim.AG for Prati-Donaduzzi and Shell V-Power teams, gained international repercussion this week. Former Formula 1 driver, Ricardo Zonta, raced the Velopark round using a different hood, in Prati-Donaduzzi colors; and Julio Campos took in his Stock car the Shell brand.

The piece exchange between the two cars, creating an unusual layout, drew attention in TV broadcasting, reinforcing the importance of talking about organ donation. Click here to watch the action video case.

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The “Transplanted Cars” action, which was created by Capim.AG for Prati-Donaduzzi and Shell V-Power teams. Photo: Cleocinei Zonta

The project required more than six months of planning for the two brands, teams and pilots involved, including making the special hoods.

The Velopark round was chosen for the action due to its proximity to the National Organ Donation Day, celebrated on September 27. In Brazil, more than 30,000 people are waiting in the transplant line and a unique donor may save or improve more than 20 lives.

In order to be a donor, you just have to let your close relatives know, who can respect this desire in case of any eventuality.

Technical Data Sheet

Brands: Prati-Donaduzzi e Shell

Agency: Capim.AG

Creative Directors: Gustavo Bu Freitas and Marcelo Sacramento

Editor: Gustavo Bu Freitas

Art Director: Marcelo Sacramento

Planning: Vinicius Valero Pereira

Reception: Marcela Weirich

Video Producer: Checkrel

Audio Producer: Canja Audio Culture

Press Officers: Tiago Mendonça, Rafaella Malucelli and Luis Ferrari

Approval: Lucas Angnes (Prati-Donaduzzi) and Vicente Sfeir (Raízen/Shell)

 

PRESS CONTACT:

Rafaella Malucelli

Tabloid Comunicação

(+55 41) 99666-8282

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Read 107 times Last modified on Tuesday, 24 September 2019 16:16